Sector: Customer Service

Case Studies

Customer Service Apprenticeship

This Apprenticeship teaches staff the skills to provide excellent customer service, and can be applied to hundreds of job roles across many different sectors, from government to telecommunications. However, most customer service apprentices work in retail, financial services, call centres, hospitality, or sport and recreation.

Good customer service is key to the success of any business or organisation. It’s one of those useful skills that’s found in every market sector and covers all the extras that make a customer’s experience better.

The apprentice will probably work at the front end of your business activities and regularly assist customers. Duties will vary between sectors, but in most cases they will be making sure that customers are dealt with in a positive, reliable and pleasant way – whether that’s by offering advice, answering questions or handling complaints.

To properly assist customers, they wil be taughtl  clear and up-to-date knowledge of your organisation’s products and services. They will also be taught to communicate with all sorts of people.

Completing this Apprenticeship is a way of providing evidence of skills that will serve your staff well in virtually any industry.

Job Roles

Intermediate Level Apprenticeship

  • Customer Service Trainee/Assistant/Representative/Agent


Advanced Level Apprenticeship

  • Customer Relationship Manager/Co-ordinator/Team Leader


To view the qualification in more detail click here